Every business owner wants his business to be digitalized nowadays. And this is the reason that more than 30% of the world’s business is online. Such a digitalization has led to the discovery of a method that could bring about your business’s website before the eye of the customer over the internet and that is SEO (Search Engine Optimisation). From Big Companies like Amazon to small shop owners everyone has done SEO to their website so as to rank higher and higher in a search. SEO service in Chandigarh helps a website to come to the forefront and eventually, leading more and more customers to that website.
The categories of SEO explained:
SEO can broadly be categorized into two types, namely:
1) ON-Page SEO
2) OFF-Page SEO
On-Page SEO refers to everything that is done within the page of a website so as to optimize its ranking over the Internet. This includes giving the right keyword and tags, infusing right meta tags and meta descriptions, placing the right and relevant images, giving alternative attributes, building a customized URL structure and the most important of all giving the relevant and quality content to the Website.
Off-Page SEO refers to everything that is done to the website after it goes live over the internet. This includes promotions through different social media platforms, sharing it over the internet, engaging to the customers with help of comments, generating ratings by the customers and other different activities that bring about a website to the eye of the customer.
There is another SEO type i.e. related to the technical part of a website. It is Technical SEO
Technical SEO refers to everything that is not related to the content and engagement of the website. Technical SEO includes site readability and functioning, speed, etc. Overall technical SEO includes
- Site speed
This includes site loading and response time.
- Mobile-friendliness
This includes user-friendly part of the websites like how much interactive is the website. The look and feel of the website.
- Site architecture
This includes the architecture of the website i.e. in what way are different parts of the websites connected to each other. The more relevant is the architecture of the website, the better it will look.
- Structured data
This includes how much sorted and structure is the content of the website is. The more it is sorted and structured, the more it will be reliable to the customers.
- Security
This includes the trust part of the customers. The more tighten the website is with security the more trustworthy it will be to the customers.
It is basically related to site user experience. It’s one of the most important things because site usability, experience, and readability are what draw the customers to it. Because nobody wants to engage with a slow loading and messy website. Customers seek for good user experience. Some of the popular websites like Amazon, Flipkart, etc. have invested a huge part of their revenue in maintaining site functioning and speed. As said by CEO Jeff Bezos, one could lose about 10% of their customers due to the slow loading website.
