Who Is A Value Added Reseller? Why Do You Need Him?

Who Is A Value Added Reseller? Why Do You Need Him?

A value added reseller is a business that enhances the value of products from third parties by adding custom products or services to end-users. In the IT industry, value-added resellers offer extra hardware, installation software, consultancy, troubleshooting, and other associated goods or services on top of core products.

Resellers are value added reseller because they are a significant distribution channel, particularly in the IT market, for manufacturers. A value-added reseller uses a core hardware or software product or a whole device and adapts an extra personalised system add-ons kit. The reseller is not an equipment manufacturer but should have a detailed understanding of the goods so that the consumer can better personalise, mount, test and manage them.

Recognizing the advantage of value-added resellers, an IT organisation usually provides them with commodity discounts to boost its sales. Some of these resellers may only be a single entity, but most of the brands give consumers more solutions.

  • A reseller of value added increases the value of the products of other firms with the inclusion of custom products or services for end-users to the main product for retail.
  • A store with added value will improve repeat sales by adding value.
  • Resellers with added demand cannot really monitor the cost of the commodity that they sell.


Cisco cultivates a supplier programme, together with other major IT component suppliers, which requires the authorisation, registration, preparation, monitoring and supervision of the participants to guarantee quality control. First of all, a reseller must be licenced to bring goods to Cisco, proving that it has the resources and facilities required to sustain retail sales.

It can have a ‘picked,’ ‘premier’ or ‘star’ certificate from Cisco, based on the quality of operation. Cisco also teaches resellers in a variety of sectors, such as corporate networks, computer defence, the internet of artefacts and data centres.


A VAR value-added reseller can boost his retail market potential by adding value. A VAR can also be a customer-centric point of touch for buyers of particular products and solutions. Sometimes a VAR is best able to grasp the client’s problems and to provide customer retention expertise.

The rest of the value-added goods and facilities are VARs, rather than products themselves, and are usually only labelled in limited amounts. No uniform VAR software is available. Each corporation has a particular market atmosphere and requirements and practices.


Value-added retailers cannot always monitor the price of the goods they offer and often it is not clear in the retail process. Often, suppliers tend to alleviate these issues by giving resellers a discount that allows a reseller to monitor their buyers’ costs.

A reseller often has little to little control over the quality or characteristics of the goods and has to rely on the producer to respond to the changing consumer needs.

Business model

Reselling value-added is a value-added business concept. As the name means, a VAR delivers services, which go beyond the sale of goods. VARs usually purchase goods in the form of features and services from vendors, add “value” to them and then resell to end consumers.VARs also buy products from manufacturers and OEMs, add features or package them together to produce a completely new product.

A VAR will also put together parts from multiple manufacturers to create a new device according to consumer needs. The integrated reselling product is a standard practice followed by VARs to connect third-party hardware and software.

VAR businesses are dedicated to providing turnkey systems that are ready to be used and personalised to consumer requirements.


Low margins

Often VAR firms run at low margins. So that VAR can reach higher gross margins, the sale price of goods cannot surpass the MSRP. And if a VAR purchased the goods at bulk prices, after pricing the products they could only add a percentage of margin.

Typically, VAR profits are created by a corporation. Distributors carry out discounts and sales that can make money for VARs.

For instance, when buying 10, free shipping or bulk sales, a dealer can give free of charge to one laptop.

Price changes

Dynamic is the IT sector. Any IT sector that is nearly TODAY feasible sector worldwide has the speed at which technology changes impact!

Technology is becoming redundant, even within hours. To prevent duplication, the product list must be frequently revised. This is exhausting and daunting with more than a million items.

Frequent improvements in technologies lead to frequent changes in costs. Obsolete goods are strongly labelled, dealings and discounts from vendors impact the margins, and it is nearly difficult to keep track of anything manually.

Constant learning

IT resellers must remain up to date with the latest technologies and on the newest goods on the market daily due to the competitive nature of business. It can even hurt the corporation with minor neglect.

The requirement to keep one million items up to date is exhausting and changes product specifics on a daily basis and can lead to significant losses due to wrong quotes unless these systems are combined into the provider’s data feed.


Owing to continuous advances in technologies and the resultant redundancy, the stock is kept on to a ticking bomb.

The lack of inventory raises the reliance on VARs on their suppliers. A VAR relies solely on the provider to carry out orders.

In a situation like this, the distinction between a tough company and a good one is that it has access to real-time inventory data.


When a VAR wishes not to stock, considering all the reasons, the expenses are incredibly high, and in particular high ticket products such as servers are stocked. A reseller can choose to stock moving products easily and use a hybrid dropship model.

A hybrid model is used to stock a reseller with certain quickly-moving products while still providing a dropship catalogue for its clients. For instance, a VAR can easily stock 20 of its famous products while stocking 100,000 products.

This encourages a VAR to ship its famous goods to consumers at times faster than the dealer. Holding stocks takes more cash than declines and is a guarantee.

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